To serve even more consumers, Todoist recently launched a natural language date parser that recognizes over 300 natural language rules like “go for a run every Monday starting August 1.” It would have been easy to stop with English, but instead the team set to work translating each and every one of the 300 due date phrases into 13 different languages. Everyone on the team brings experience and insight from their own communities which serves to make our app stronger for all of our users, not just those in the U.S.” It has helped us build a product that’s extremely flexible because our team represents the diversity in how people work around the globe.” He continues, “It also helps us avoid the groupthink that can happen when your team is concentrated in tech hubs. “It allows us to see projects and tasks from many unique points of view. “Being an international team is a huge competitive advantage,” he says. Salihefendic says employees’ diverse backgrounds has allowed the team to design their apps for the productivity needs of a global user base.
Those international foundations have also turned out to be one of the company’s biggest engines of growth.
Salihefendic began to hire employees from around the world, and he now lives and works in Portugal with his Chilean wife. He found that the fastest, cheapest, and most reliable way of finding high-quality employees was reaching out to candidates on sites like HackerNews, Github, and Reddit, regardless of location. While bootstrapping the company on a shoestring budget he realized it was getting too big to handle on his own. Todoist was a side project which Salihefendic worked to turn into a profitable business while participating in Startup Chile, a government-run incubator program. Salihefendic was born in Bosnia, grew up and studied computer science in Denmark, and started his first company in Taiwan with co-founders from Canada and Malaysia. But Amir and the rest of the Todoist team make it work to their benefit. That’s the challenge faced by Amir Salihefendic, founder and CEO of the to-do list app Todoist. Now, imagine that you work with 40 people located in 20 different countries spread across 4 continents and 16 time zones who speak no less than 16 native languages. It’s hard enough getting things done when you can simply walk across the office and ask your colleague a question.
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